After more and more voices are raised within the European data protection authorities against the use of Google Analytics for tracking user data (keyword: violation of the GDPR), I thought about alternatives and discovered the open source service “Matomo”. The beauty of this service is that I can run it completely self-hosted – no data flows here to the data octopus “Google”.

In a freely configurable overview, the customer can insert and arrange the metrics of his website as desired:

If the website operator clicks on a visitor now, a detailed view of a visitor opens, incl. the pages visited, the origin (country, direct access / access via search engines or links) and the technical details of the device, the operating system and the browser used:

With this service, evaluations of visitor behavior can be carried out without concerns regarding GDPR (user data is of course stored anonymously) – a great benefit for the customer and data security in Europe!