The Google Analytics alternative "Matomo
Matomo Dashboard
Peter Heck

Peter Heck

After more and more voices are raised within the European data protection authorities against the use of Google Analytics for tracking user data (keyword: violation of the GDPR), I thought about alternatives and discovered the open source service “Matomo”. The beauty of this service is that I can run it completely self-hosted – no data flows here to the data octopus “Google”.

In a freely configurable overview, the customer can insert and arrange the metrics of his website as desired:


If the website operator clicks on a visitor now, a detailed view of a visitor opens, incl. the pages visited, the origin (country, direct access / access via search engines or links) and the technical details of the device, the operating system and the browser used:

Detail view

With this service, evaluations of visitor behavior can be carried out without concerns regarding GDPR (user data is of course stored anonymously) – a great benefit for the customer and data security in Europe!