Now that more and more voices are being raised within the European data protection authorities against the use of Google Analytics to track user data (keyword: violation of the GDPR), I thought about alternatives and discovered the open source service “Matomo”. The nice thing about this service is that I can operate it completely independently – no data flows to the data octopus “Google”.
In a freely configurable overview, the customer can insert and arrange the metrics of his website as desired:
If the website operator now clicks on a visitor, a detailed view of the visitor opens, incl. the pages visited, the origin (country, direct access / access via search engines or links) and the technical details of the end device used, the operating system and the browser used:
With this service, visitor behavior can be analyzed without any concerns regarding GDPR (user data is of course stored anonymously) – a great benefit for the customer and data security in Europe!
