Website optimization
After initial creation, the site often needs to be optimized.
On the one hand, this concerns search engine optimization, see also the SEO section here.
But a variety of settings can also be made in the area of loading times (also a subtopic of SEO) and security. I optimize the websites individually, depending on the customer’s wishes.
I use the following solutions for loading times, among others:
Image Optimization
Images are one of the largest pieces of content that have to be loaded – so it is essential to optimize them here.
A special plugin not only reduces the size of the images, but also delivers them in the modern WebP format. As a result, we reduce the size of the delivered images and thus their loading times considerably! If a service provider is chosen to host the website with the support of Litespeed, this is done via the Litespeed plugin.Caching
Images are one of the largest pieces of content that need to be loaded - so it is essential to optimize here. Optimized caching plugins based on WordPress are used to deliver content faster and significantly reduce loading times. If a hoster with Litespeed servers is selected, the Litespeed service with integrated object cache is also configured.
CSS/JS optimization
CSS and Javascript data can be combined and compressed - this promises a great increase in performance. With the help of a special plugin or the Litespeed plugin, CSS and JS files are minimized as much as possible and only loaded on the page when they are needed for its functionality.
CDN
For demanding tasks in the area of loading times - e.g. for globally accessible websites - I offer the use of a so-called “Content Delivery Network” (CDN) via the provider Cloudflare or - if Litespeed Hosting is used - via QUIC Cloud. This means that your pages are stored on servers around the world and delivered close to the customer's location.
Results
In this example, Litespeed was used for optimization. Images are delivered using WebP format, the persistent object cache of the server is used and the CSS/JS files are optimized.
