The General Data Protection Regulation (GDPR) must, of course, be observed when operating a website – especially when using software that collects and analyzes user data – including, for example, the visitor’s IP address. To be on the safe side here, the use of a cookie banner is always necessary when a visitor cookie is set for this purpose. Borlabs is probably the most widely used software in Germany and offers all the necessary functions.

With Borlabs Cookie Opt-in you get an easy to use plugin for WordPress that allows you to integrate cookies e.g. retargeting cookies like from Google AdSense via opt-in. Only when a visitor gives his consent, the JavaScript is activated and the cookie is set, thus complying with the General Data Protection Regulation.