{"id":11143,"date":"2022-12-06T13:05:30","date_gmt":"2022-12-06T12:05:30","guid":{"rendered":"https:\/\/ph-internet.de\/the-google-analytics-alternative-matomo\/"},"modified":"2024-04-03T10:03:23","modified_gmt":"2024-04-03T08:03:23","slug":"the-google-analytics-alternative-matomo","status":"publish","type":"post","link":"https:\/\/ph-internet.de\/en\/the-google-analytics-alternative-matomo\/","title":{"rendered":"The Google Analytics alternative “Matomo”"},"content":{"rendered":"\n

Now that more and more voices are being raised within the European data protection authorities against the use of Google Analytics to track user data (keyword: violation of the GDPR), I thought about alternatives and discovered the open source service “Matomo”. The nice thing about this service is that I can operate it completely independently – no data flows to the data octopus “Google”. <\/p>\n\n

In a freely configurable overview, the customer can insert and arrange the metrics of his website as desired:<\/p>\n\n

\"Web
Dashboard<\/figcaption><\/figure>\n\n
<\/div>\n\n

If the website operator now clicks on a visitor, a detailed view of the visitor opens, incl. the pages visited, the origin (country, direct access \/ access via search engines or links) and the technical details of the end device used, the operating system and the browser used:<\/p>\n\n

\"SEO
Detailed view<\/figcaption><\/figure>\n\n
<\/div>\n\n

With this service, visitor behavior can be analyzed without any concerns regarding GDPR (user data is of course stored anonymously) – a great benefit for the customer and data security in Europe!<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that more and more voices are being raised within the European data protection authorities against the use of Google Analytics to track user data (keyword: violation of the GDPR), I thought about alternatives and discovered the open source service “Matomo”. The nice thing about this service is that I can operate it completely independently […]<\/p>\n","protected":false},"author":1,"featured_media":11024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Google Analytics alternatives: Discover the privacy-friendly Matomo service","_seopress_titles_desc":"Discover Matomo, a GDPR-compliant, open-source alternative to Google Analytics - complete control over your data and valuable insights for your website.","_seopress_robots_index":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-11143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"_links":{"self":[{"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/posts\/11143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/comments?post=11143"}],"version-history":[{"count":5,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/posts\/11143\/revisions"}],"predecessor-version":[{"id":12471,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/posts\/11143\/revisions\/12471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/media\/11024"}],"wp:attachment":[{"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/media?parent=11143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/categories?post=11143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ph-internet.de\/en\/wp-json\/wp\/v2\/tags?post=11143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}